When you are new to CRM, the first question thrown is "what is Leads". Leads is the starting point of the data flow of the CRM system, which is circulated and converted in the CRM system and C Level Executive List finally completes the transaction. The precipitation of business data generated in the entire life cycle of Leads helps companies to understand the market, and can help companies to improve and enhance their sales and production processes. 1. Concepts of Leads, SDR, MQL, SQL, L2C terminology 1. Leads We often talk about sales leads in CRM systems, which are described on Wikipedia as: Refers to data obtained through communication C Level Executive List about someone's likelihood of purchasing a product or service. With one by one Leads, there is a quantitative basis for marketing. In business activities, leads are the most front-end sales resources. After the circulation of CRM, they are finally converted into customer resources. 2. S
DR SDR (Sales Development Rep, sales development representative), many companies may be called pre-sales support team or market development team, and even some companies directly organize sales teams C Level Executive List to complete this work. SDR is a vocabulary generated by the recent SaaS model. As an SDR, what needs to be done is to complete a marketing data cleaning or the first customer contact for sales leads imported from multiple channels. In this link, the SDR team can simply tag and C Level Executive List group sales leads, assign the leads verified by marketing activities to the SALES team, and conduct follow-up development. 3. MQL&SQL MQL (Marketing-Qualified Leads, Market Qualified Leads), that is, valid leads cleaned by SDR team members will be distributed C Level Executive List to the SALES team C Level Executive List through the system, and follow-up development will be carried out. MQL is generally a clue that shows interest in a company's product or service during the course of a marketing campaign.
These leads generally have potential needs and are relatively easy to convert into customer resources. The SALE team converts the MQL leads into SQL (sales qualified leads) after follow-up. At this time, the sales leads gradually C Level Executive List have the attributes of business opportunities. The sales cleaned leads have a higher possibility of signing orders, and the lead C Level Executive List resources enter the signing cycle. 4. L2C L2C=Leads to cash "leads to cash flow", that is, the automation of the whole process of sales. Wikipedia describes it as: Taking the two major operational cores of enterprise marketing and R&D as the main line, running through the entire C Level Executive List operation process of the enterprise, and deeply integrating mobile Internet, SaaS technology, big data and enterprise operation wisdom, it aims to create a business center from market, leads, sales, R&D, projects, etc. A closed-loop platform-based ecological operating system for delivery and cash-to-service.
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