Google Search, and Google Is in The Lead as The Market Leader

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arijitkumar
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Google Search, and Google Is in The Lead as The Market Leader

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Google search, and Google is in the lead as the market leader. A recently published analysis by Rand Fishkin showed that between January and September 2018, 96.1% of all web searches in the EU were made on Google services. 69% of all searches were done using Google Web Search, 22% Google Image Search, 4% YouTube, and less than 1% Google Maps. Color Correction Services The remaining 4% of searches were primarily conducted through Bing, Yahoo, and Facebook, with a few others. In the United States, Google is only slightly less dominant, with its properties combining for a total of 93.4% of searches. research-market-share-eu-vs-us Search engines generate reach For travel sites,

search engines are hugely important from an economic perspective because they generate reach – reach that translates into transactions and revenue. If you look at TUI Travel Agency's online sources, which you can do using SimilarWeb , you see that 60% of users come from search engines, followed by 33% direct traffic . But before a user books a trip online, he visits several websites and uses several web services. On average, a user encounters 700 digital touchpoints. Color Correction Services This includes performing 52 Google searches, reviewing five different airlines, and carefully considering eight accommodation options. These figures are taken from a Google trend study. The travel sites and services visited are broken down as follows: In this context, Google speaks of “Micro Moments”, where Google aggregates search queries that share user intent and creates a customer journey that the user follows online. It starts with the first thought about the trip and goes through all the steps leading to booking and then planning the details of the trip.

For travel, Google has defined the following four micro-moments: I-want-to-get-away-moments: At this stage, the user has no concrete plan and is looking for inspiration on possible destinations. This includes search terms such as “cheap vacation” or “Thailand vacation.”Planning moments: here the user knows where he wants to go and he searches for suitable flights, accommodation and activities. This includes searches such as “best time to visit Thailand” or “rainy season in Thailand”. Color Correction Services Let's-book-it-moments: Now the user has finished his search and he starts to book, for example hotels and plane tickets.
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