Greater reliance on machine learning

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By automating their distribution, campaign management is simplified, so that they can be sent and monitored easily and precisely via a CRM platform. To be effective and attract attention, the aspect of content personalization is fundamental , which can be done starting from the purchasing behavior of the target audience, their position in the purchasing cycle or the problem that could interest them. In general, it is best not to be too commercially aggressive and intrusive by sending continuous and pressing emails, but it is also necessary to avoid prolonging nurturing campaigns for an excessive amount of time.

Even for longer purchasing cycles, as often happens in B2B, it is better to think wedding photo editing service of a relatively short path from contact to customer, leaving open the possibility of prolonging the conversation and knowledge phase, based on the prospect's actions. Lead nurturing in the sales phase If the system has been activated correctly, after some time, a certain number of prospects should arrive towards the final stage of the purchasing process. From this moment on, contact management will move from the marketing department to the sales department.



The lead nurturing process must also continue in this phase: it is therefore important to make informative and relevant content for the target available to sales managers, in line with that provided up to now by marketing. Tutorials, guides and manuals to guide you in choosing the right product may be particularly appreciated by prospects and convince them to purchase.