That will make your company unbeatable each marketing campaign must be functional to a well-structured strategic marketing plan which in turn must be based on a business plan well written thorough and complete. In this article we will see together the five pillars that must never be missing in a preventive and preparatory analysis for the structuring mobile app designs service of marketing campaigns . Pillar – customer and target market analysis the first step is the analysis of the target customer and the market. To do this it is necessary to identify who the target customers are their needs and preferences their interests and behaviors. It is also important to understand the market context in which you operate analyzing economic trends competitor strategies demographic changes new technologies etc.
All of these elements will help you develop accurate market segmentation and more precisely define your customer groups. Pillar – competitor analysis once you get to know your target customers and have identified the market context in which to operate the second pillar is to analyze your competitors. This means understanding what they offer on the market (products/services) how they exploit opportunities (marketing strategies) how they communicate with customers (communication channels) and how much they invest in their activities (advertising budget).