Social media on your broader marketing goals and overall business outcomes with Hootsuite’s step-by-step guide to measuring ROI. Get the Report Dive Insight Hulu’s test of a self-service ad platform is the starting point in giving a broader range of businesses a way to reach the growing audience for streaming video. As Hulu notes in its announcement, the company typically works with many of the top 200 brands in the U.S. that want to reach a mass audience. Hulu Ad Logo Designs Service Manager can help smaller companies to reach highly targeted audiences based on more granular data, including demographics and location, and set goals based on their budgets and number of impressions. The news comes as connected TV ad spend Logo Designs Service overall is expected to grow as consumers shift their viewing habits to streaming content, and as brands look for the kind of automated buying and granular metrics that digital media provides.
Ninety percent of 13- to 54-year-olds watch TV on a streaming platform, per Hulu. While the coronavirus pandemic is accelerating trends toward digital media, the economic fall Logo Designs Service out and uncertainty caused by the health crisis are causing brands to reduce their ad spend overall. With the test of a self-service ad platform, Hulu joins the digital media companies that are putting software tools to run ad campaigns into the hands of marketers, helping Logo Designs Service to automate sales. Social video app TikTok last week introduced a self-serve platform and pledged $100 million in ad credits to help small businesses get started with campaigns. The TikTok for Business Ads Manager has tools to create ads and manage their ad budgets.