In a sales-oriented company, EVERYTHING sells!

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luckyakter22
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In a sales-oriented company, EVERYTHING sells!

Post by luckyakter22 »

The sales of an Organization are not a question of "the sellers". That is a duality in terms of the interests of the Business that provides little help to commercial effectiveness and competitive profile. In a sales-oriented company, the WHOLE company sells!: infrastructure, corporate communication, support staff, suppliers, customers (above all), and, finally, the direct contact team: "the salespeople". For strategic management purposes, the holistic approach, that is, the consideration of the system as a whole, does not help to process details and contingencies, but in terms of sales, the holistic approach is the most appropriate.

Sales Understanding the particularities of a holistic approach to governance is not difficult. It is something similar to what happens with the human body. People have (usually) an integral conception of their body. The system works as a whole and each part performs its perfectly Special Database synchronized function. There is no particular perception of any organ or function while everything is operating correctly. The brain commands the system and every cell in the body responds accordingly. For the purposes of the General Administration of an Organization, the holistic approach is dangerous for a basic reason: it does not adequately assess the influences of the environment.

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A company is not an entity outside the conditions of its environment, on the contrary, it is highly dependent on what it determines. That is why the “vertical-descending” lines of direction (the governing brain) do not work, nor do centralized considerations. An Organization needs to adopt a "tactical approach" to govern itself based on the conditions of its environment and prevail. This approach privileges the “vertical-ascending” lines of direction and the decentralized consideration of the decision processes. In a tactical approach, there is obviously a management duality that represents the interests of the company, on the one hand, and environmental factors on the other. However, in the case of sales, the matter is different.
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