Now that you have a better idea of what streaming video ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options Hulu offers to target viewers in relevant ways. You can choose an ad option based on your campaign needs and budget. Here are the best video ad options available on Hulu: 1. Standard video ads Standard video ads appear as a commercial break during the broadcast of any of Hulu's full episodes. Such ads may also appear as a pre-roll for clips hosted by Hulu's distribution partners or as companion
Standard video ads . Branded phone database Chalkboard Ads Ads that are shown before the show starts are included in the branded board ads. There are two types of branded whiteboard ads:Branded Slate offers a 7 second clip of their brand logo reading "<advertiser name>" presenting you with the following show with limited commercial interruption. The premium brand board allows you to add a 5 second video clip of your ad along with the standard custom title card used in the brand board. Here's an example of a branded whiteboard advideo ad campaigns 3. Branded entertainment selection ads Branded Entertainment Selector (BES) helps viewers select the length of commercials they are interested in watching. For example, users can choose between long commercials and short commercials.Here's an example of an Adidas BES ad:advertising with video ads 4. Ad Selector The ad selector allows the advertiser to offer users 2 or 3 options.
The user can select any of the options and based on the selection, the video advertisement is played throughout the show.For example, if an automobile advertiser offers the user a choice between a pickup truck, SUV, or coupe, and the user chooses an SUV, the SUV-related advertisements are shown during the show.This is an example of the Hyundai Genesis ad selector:video ad picker Therefore, with this video ad choice, users can select ads based on their area of interest, giving advertisers the maximum chance to serve relevant branding.
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