How to Avoid Duplicate Content: A Quick Checklist

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MdTonmoy
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Joined: Sat Feb 11, 2023 5:08 am

How to Avoid Duplicate Content: A Quick Checklist

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Duplicate content on the site can appear even without the knowledge of the owner. How to prevent such a situation will be discussed in the article. Stephanie LeVonne — Elite SEM SEO analyst, performance marketing specialist. Duplicate content on a page can often be compared to a budget overrun. Only in this case, the "budget of trust" to the site of the search robot is spent. Let's assume that within the same domain there are pages containing repeated content. In this case, the search robot will try to figure out which page is the original source of information and which is a duplicate. It is far from always possible to determine the source of information with 100 percent certainty. As a result, the search results will not display the original page of the resource, but a duplicate of it that accidentally appeared.

If there are a lot of such repetitions, the site runs the risk of being downgraded in the results for violating Google's quality requirements. Unfortunately, repetitive page content is one of the most common SEO problems today. Often it is caused by technical aspects, for example, CMS features or insufficient literacy of webmasters and site administrators. The Pakistan Phone Number List situation is further complicated by the fact that neither the webmaster panel in Google Search Console, nor a number of other third-party tools are able to provide the webmaster with information about the presence of duplicates on the site with high reliability. Most often, you have to search for such pages manually. duplicate-content Below are 8 reasons that can cause duplicates on the site. 1. Moving from HTTP to HTTPS Often the problem occurs due to the illiterate translation of the site from HTTP to HTTPS.

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The fastest way to find duplicates is to enter the URL of the page with HTTP and with HTTPS into the address bar. If access is allowed to both versions, then the webmaster did not use 301 redirects during the move or implemented it illiterately. There is another nuance: not the entire site, but its individual pages, can be transferred to a secure protocol. Even before Google began actively pushing webmasters to transfer their resources to HTTPS, they only included an encryption protocol for certain pages. For example, for the site login page or the page for transactions. In the case when relative links are applied to such pages, the system automatically completes the missing components. Every time in the process of crawling the site, the search robot will index such a page as a new one. This means that over time, duplicates will appear in the search engine index. In the same way, you should check for the presence in the index of versions of the site pages with www and without www. This problem can be easily fixed by using the HTTP 301 status code. It is useful to specify the primary domain in Google Search Console.
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