3 Holiday Marketing Tactics to Get Your Brand in the Holiday Spirit

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siraj
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Joined: Wed Mar 30, 2022 11:08 am

3 Holiday Marketing Tactics to Get Your Brand in the Holiday Spirit

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holiday marketing campaign can help keep your brand in the hearts and minds of consumers at a time of year that’s full of cheer, joy, and—lets face it—lots of consumerism. Here are our top 3 ways to keep your brand shining through the holiday season: 1. Clever ads — It probably won’t come as news to you that the link between Christmas and shopping is holding strong. Facing a sea of mostly obvious, sentimental holiday-themed advertisements, some design firms have taken to a more wry, humorous approach. You can make your brand stand out by playing on holiday tropes or creating visual puns, thereby positioning yourself as a seasonal mainstay that customers will remember.

But you don’t have to take our word for it… dollar-shave-club-ad Dollar Shave Club humorously focused on everyone their product wasn’t a perfect gift for. JB-ad Jim Beam’s intelligently simple and strikingly typographic text messagte service print ad is a true classic. Visual puns are also popular. The subtle imagery in this ad by AB InBev, the beer distributor, eluded us the first few times around: ab ABInBev Christmas ad. Via Pinterest There’s also the bold approach of inciting controversy. After sending people over the edge last year with their plain red cups devoid of the usual Christmas imagery, Starbucks caused another round of outrage this year with their green unity cups. And now they’ve pulled an official “haha, j/k” and announced their “real” 2016 holiday cups, which bring Christmas back in full force:

2015 holiday cups 2016 unity cups starbucks 2016 holiday cups 2016 holiday cups 2. Holiday packaging — Starbucks isn’t the only company to get its packaging into the holiday spirit. Indeed, many others have realized the potential for seasonal winter branding to establish emotional connections with customers. Refreshing your packaging not only connects with buyers’ nostalgia around the season, but also allows you to create perceived scarcity, either around a limited holiday release of a product (à la a holiday flavor), or simply around a beautiful and unique box (which buyers may keep and use even after the product inside has been consumed, keeping your brand top-of-mind). panera-to-go-bags-red-green-holiday-packaging Panera holiday packaging design. Via Willoughbydesign.com Sephora 2014 holiday packaging design. Via Graphics.com Chandon 2015 holiday packaging design. Via LovelyPackage.com
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