Why are WeChat and Alipay making efforts to "ecological search"?

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topiakter
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Why are WeChat and Alipay making efforts to "ecological search"?

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The two super APPs WeChat and Alipay have penetrated deeper and Phone Number List deeper into the daily life of the people, and the once "cold" search box has become lively. On December 11 last year, WeChat officially announced that WeChat search will be officially upgraded to "WeChat Souyisou". In addition to having an official name, users can enter keywords in this "box" to obtain more than 20 kinds of information services including official accounts, small programs, games, encyclopedias, and medical consultation. With the increase of various types of information and services in the WeChat ecosystem, the results presented by this "gadget" are also more and more abundant.

On May 27 this year, Alipay also announced that the search business has Phone Number List become an independent business unit for the first time after the reintegration, and Yuan Huaibin, the former director of Taobao search products, will serve as the "number one" of the search business. Compared with the more than a dozen subdivided channels of WeChat Souyisou, Alipay’s search subdivisions are still relatively small, with only four channels of “Popular”, “Mini Programs”, “Life Account” and “Information”. After trial, whether it is the richness of content or the number of search results, it is much worse than the former. Especially in the "Information" channel, even if you enter hot words such as "Beijing",

"Shanghai", and "Guangzhou", there are no relevant results.Phone Number List Compared with general search such as Baidu, Shenma, 360, Sogou, and Quark, the biggest difference between WeChat Souyisou is that it only crawls the content of the platform and the "brother" platform, rather than the whole network like general search. Now, in the text content results on WeChat Search, in addition to the official account, there are also platform content resources such as ZAKER, Zhihu, and Douban. Alipay's search results are currently only information and services within the platform, and may also be connected to apps such as Youku, UC, Shuqi, and AutoNavi in ​​the future. The evidence is the "information" channel. You must know that Alipay has no information business from beginning to end. In the future, the content of this channel is likely to come from the Big Fish account. Compared with general search, Tianhao believes that they may be the next generation of "ecological search". A little "smaller" than a generic search, and a little "bigger" than an in-platform search.
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