Below is a list of 10 guidelines that will mark the execution of SEO. Artificial intelligence will take center stage RankBrain is an artificial intelligence (AI) algorithm from Google that was Phone Number List introduced in 2015, and that plays an important role within the ranking factors in the SERP search . This delves into the experience signals that the user reveals from their search, and learns from them on their own. In this way, the algorithm can be based on factors such as click-through rate and time spent on your site. Its goal: to understand the user's search context.
For this reason, the SEO positioning techniques developed should focus on making the search experience captivating, through content that stands out for its usefulness and whose web design facilitates navigation. 2. Mobile version content becomes a necessity Internet traffic through devices other than computers is growing by leaps and bounds. In fact, it is estimated that global mobile data traffic will grow almost seven times between 2017 and 2022. CLICK TO TWEET Google knows this and recently implemented “ mobile-centric indexing ”, meaning it “looks” at the mobile version of your site first before the desktop version.