Google Shopping B2c Email List Campaigns Webinar

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sk58963
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Google Shopping B2c Email List Campaigns Webinar

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3 important areas of focus. Join us on wednesday june 01, 2016 at 2 pm et as annamarie thomas, partner manager for google shopping, and todd bowman, director of feed management at merkle, go over three of the most important b2c email list areas of focus advertisers should keep in mind when it comes to google shopping campaigns. Register for the webinar here. During the webinar, you’ll learn about: the effects of the new gtin enforcements target customers with rlsas and customer match how to take advantage of the mobile explosion with local inventory ads (lias) google shopping b2c email list ads are now the primary source of non-brand paid search traffic for many ecommerce brands, and in q1 plas accounted for 70% of all non-brand google search clicks for merkle advertisers on average.

Don’t miss this must-see webinar on how to take your shopping campaigns to the next level and get the most out of this valuable ad format. Since yahoo announced in october 2015 that it had struck a new search ad deal with google, advertisers and analysts have been left to wonder if or when the agreement would lead to any b2c email list meaningful changes in the search advertising landscape. Keen-eyed marketers had spotted google ads serving b2c email list on yahoo even in the months before the official announcement, but until recently, these tests (including a new product listing ad (pla) format) b2c email list appeared to have remained very limited. Merkle data now suggests that yahoo began significantly ramping up its use of google shopping ads (aka plas) as early as the end of march.

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Google desktop pla search partner share on the rise in the merkle q1 digital marketing report we showed search partner share of desktop plas rebounding in march after a drop earlier in the year. Looking more closely at those b2c email list and the daily trends since, we have seen two major spikes in desktop pla partner share over the last month and a half. Partner share of desktop google pla clicks the first spike occurred around march 18th and 19th, with partner share of desktop plas rising from about 4% to between 6-7%. On april 27th, partner share rose sharply again b2c email list to between 8-9%. In short, search partner share of desktop google shopping ad clicks has more than doubled over the last two months. Importantly.
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