Integration of transactional systems And some company email list analysis But it cannot be forgotten that true success lies in knowing the client: Who is the client? What does the customer want? How is the client informed? How do you communicate? How did you get there? What consumption company email list do you have? For Chiesa de Negri, C. (The five pyramids of Relational Marketing. Barcelona: Ediciones Deusto) the customer knowledge process has “5i”: Information to know and understand the customer. Identification of the most profitable customers. Intensification and company email list of the relationship with these customers. Integration of the client in the processes. Investment optimally in the relationship with the client.
CRM applications , currently offered by the company email list , facilitate all the work related to customer segmentation and classification, automating management processes. In addition, if the CRM strategy and program are well implemented, they will be of great help in customer acquisition actions, their retention, cross-selling of products ( cross-selling ), the company email list in sales of other products ( up selling ), maximizing satisfaction and improving the organization's image. Always targeting the right customer niche at the right time. If we take into account the company email list point of the CRM, we can observe the factors of success that it will entail: Organizational factors .