From these examples emerges a clear reversal of the classic way of conceiving a product, in this case the car, with the aim of transforming the product from a one-off purchase Botswana Email List to a continuous experience. center of every single corporate function. Product-led growth is therefore a global approach to managing a business that places the product experience at the center of the organization.
For a product-oriented company, nothing is more important than providing a product that anticipates and responds, in a simple, intuitive and engaging way, to the evolving needs of its users. For this strategy to be successful, however, it is necessary that every function of the organization is oriented and focused on the product: it must become the main means for acquiring and maintaining customers, driving growth and influencing organizational priorities.