Recommended for: A brand that Cayman Islands Email List has found an ideal website and wants to promote its products or services to that website's specific audience and market. Managed placements campaigns give you more granular targeting than contextual display ads, giving you more control over the nuances. You choose which websites or pages you want your ads to serve on the Google Display Network. Outside of the Google platform, you can also place such ads directly through your website, but in this case the cost per thousand impressions will be slightly higher.
Generally speaking, you can run your contextual or topic/interest display campaigns after you've confirmed that a specific website location is available for this type of campaign. Ease of implementation: Generally, if you have some experience and are proficient in operating the Google advertising platform, you can set up this type of campaign relatively easily. 1 1. Google Smart Shopping Goal: Lucrative orders generated through Google Shopping, remarketing, and placement through machine learning. Relevance to audience: Various because it aggregates multiple campaign types. Estimated cost per click: low to medium (~a few dollars to dozens of dollars).