2. Take Tujia MuNiao Meituan as an example to see how the B&B booking Congo Email List platform builds a comment area to improve transformation through top-level logic. Path users book B&Bs - the platform undertakes online transaction services to ensure the experience before, during and after check-in - uses a comment mechanism after the check-in to help landlords and platform developers improve services to attract more new and old users to place orders - increase conversions and increase orders. Therefore, the comment area of the homestay booking platform carries the function of accumulating recognition and transforming the traffic pool.
The author randomly chose Tujia Muniao Meituan B&B to be the first listing comment area in the Chengdu information flow. At present, it seems that all three platforms use two-way comments. After users comment, only the landlord can reply. The interactivity is not strong and guides users to comment based on the content. It is weak social. Form; this is also based on the product characteristics of the B&B booking platform. If you choose a multi-directional comment area, it may gradually develop into a community. Content creation may become less important under the community trend.