The insights into human nature

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When you allow yourself to tap into your own deep well of personal experience, you elevate your writing from brand pitch to engaging storyweaving. And, yes, even if you’re writing about the most niche software solution. learned from, say, bartending in college have given you wisdom that informs the way you approach problem-solving for people who are overworked and stressed your Monday to Thursday clientele and how to communicate unabashed exuberance the Friday/Saturday crowd.


Now, you probably shouldn’t tell those stories I mean, it really does depend on the brand voice at your organization, but while you’re drawing on those memories while writing, your brain Eritrea Email List is in a human-centered space. That, right there, is the secret sauce of authentic writing. — Why We Need Authenticity In BB Marketing People don’t think of BB purchases as an emotional buying decision, but if humans are involved, so are emotions… It’s no longer enough to inform customers, we’ve got to make them feel.



” – Lee Odden, CEO at TopRank Marketing These words from TopRank Marketing co-founder and CEO Lee Odden reflect the movement within BB marketing to enrich content through connecting with customers at the human level. This sentiment also reflects the reason why human-centered content is now and will continue to be invaluable for BB marketing. Your BB Audience Is People, Too This is the biggest reason why content marketing should strive to be authentic.