Smart Bidding and Optimized Targeting Will Now Use Customer Match Lists

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Google recently notified advertisers that Customer Match lists will now be used more extensively within the Google Ads platform. Customer match marketing is the practice of setting up ad audiences by using customer data. By implementing this strategy, brands can reach their goals, ranging from brand awareness, conversions, or sales. Customer Match is also a Google Ads product that provides an audience targeting tool that can be leveraged on the Google Search Network and through Google Display Network ads. Through Google's Customer Match tool.

Advertisers are able to leverage both online and offline customer data to identify and reach new potential customers that are similar to the existing audience list or to re-engage an existing customer list. Within Iceland Phone Number List Google Ads, the Customer Match lists will soon be able to be used within a Google Ad account to boost the effectiveness of Google's Smart Bidding and Optimized Targeting features. This represents a change in how Customer Match lists are currently used. Until now, advertisers were required to add the lists to a specific campaign manually.



Customer Match lists will not be added to campaigns that are set up with manual bidding strategies. However, advertisers can still manually use bid modifiers to change their bids. How to opt out of Google automatically using customer lists in your account It is possible for advertisers to opt out of the new feature, which will impact your overall ad account. Suppose you do not want Customer Match lists to be automatically added to setups involving Smart Bidding or Optimized Targeting. In that case, you can still opt out and this will be functional at the ad account level.