The most profitable strategy

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This technique thus makes it possible to break through the ambient media noise. Make your offer credible Public endorsement from a celebrity brings greater credibility and legitimacy to a brand and its products. The fact that a wellknown and appreciated personality endorses a brand or product reinforces its perceived reliability. Consumers then place their trust more easily in a public figure than in a stranger. Celebrity endorsement as part of an advertising endorsement reassures of the quality and inspires confidence in the offer which facilitates the act of purchase and improves brand awareness KPIs .

tips for a successful celebrity marketing strategy Choose a celebrity in line with the brand's image and values It is important to opt for a personality whose values and Palau Email List image correspond perfectly to the DNA and universe of the brand as part of a celebrity marketing strategy. Consumers must perceive a clear coherence between the celebrity chosen for the advertising endorsement and the brand archetype. Inconsistent or forced association will harm brand credibility. It is therefore necessary to ensure in advance that the star's areas of expertise and interests match the brand's positioning.




Focus on the complementarity between the world of celebrity and brand is to focus on the synergies and complementarity between the celebrity and the brand within the framework of an advertising collaboration. It is necessary to highlight common traits shared values and underline the natural affiliations between the image conveyed by the star and the DNA of the brand. This makes the partnership credible in the eyes of consumers. A relevant association that seems obvious will maximize the impact of the celebrity endorsement.