Things like: The copywriter's skill in writing text Namibia Phone Number in different tones for different audiences (take it from the prose of the fifth century to the tone of Koche Bazari) Mastery of anecdotes, proverbs, folk expressions Mastery of storytelling and story writing Familiarity with inbound marketing and its tools Getting to know the principles of marketing (I don't mean the modern ones.
A good advertiser should be able to have sex in the subway, otherwise it is not difficult to hide behind the computer and waste the marketing budget). CV Experimental work, sample work and any other artificial things are prohibited can explore different methods to reach an agreement. It is better for the service provider to assume the role of proposing the cooperation method, not the orderer. But if this is not possible, checking portfolios and resumes is a good benchmark. It is not bad at all to offer to do experimental work, but only if it has a clear financial framework.