But what separates this calorie calculator

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But the thing about interactives isn't just that it's an impressive gimmick you can use to keep people around you longer. They can also play a key role in boosting conversion, gathering data, or even building your reputation as a trusted source of information in your niche. A great example of an interactive element used to increase engagement on a blog post comes from Transparent Labs . This supplement company decided to create a calorie calculator that would tell readers how many calories they should aim for in order to reach their fitness goals.

Source: transparentlabs.com source: transparentlabs.comfrom any other available online is that it doesn't just take a few bits of data into account. No, it is based on an in-depth questionnaire. Thanks Palau Email List to this, it is able to offer highly personalized helpful tips, which are delivered to the reader's email address. So the calculator is not just a gimmick. It also acts as a lead capture element that helps the brand gain more than a temporary boost in engagement rates.



4. Understand length limitations If you've done your research, you already know that the performance of blog posts is highly dependent on length. That is, the best performing articles tend to be just over 2,000 words . But that's a lot of text for web users to read. And knowing that they're likely after instant gratification should make it easier for them to find what they're looking for . Now, if you have already implemented tip no.