Below I have selected some of the best tips for creating content for the social network that is really relevant to your audience. If you care about delivering quality, keep reading this post! THE BEST CONTENT TIPS FOR SOCIAL NETWORKS social media content Know DB to Data your persona Question: How can you add value to people's lives if you DON'T KNOW these people? Persona is basically your ideal client, she must have a name, age, profession, what she likes to do in her spare time, etc. Yes, you must create a persona from information you have about your target audience.
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We can talk more about personas in another post but remember creating content without knowing who you want to reach is a long shot. First of all, define your persona, put her on the wall and keep her in mind whenever you create content. Humanize your brand People want to talk to people. The social network belongs to your company, but whoever responds to comments and interacts with the public is a person of flesh and blood, let the public know this! Put yourself in your customer's shoes: when you talk to a brand, do you like that automatic/standard response? Or do you prefer a more real response that really shows interest in what you say? Whenever you plan your content.