“A part that was really helpful was the feature where Mailshake cleans emails,” explains Jennifer, which enabled First Hold to create an extremely targeted list. This allowed the pair to create a very focused message that was perfectly optimized for their target audience, and to be confident that their message would reach the recipient.
Rather than focusing on a hard sell, First Hold used their email outreach as an opportunity to build relationships, and gradually work in a soft sell. With the help of some catchy headlines (e.g. You’re not alone…. Is this too creepy?) and some strong copy, the replies (and leads) soon flowed in.
In a one-month period, Jennifer and Victoria sent out 392 emails using Mailshake, achieving an 83% open rate and generating 238 leads. “We love Mailshake,” says Jennifer. “We’ve had great results.”
Combining the Power of Email and Social
The best sales reps spend 6 hours a week prospecting and making connections on LinkedIn, which is something that Jennifer worked into her campaign with great success.
Before sending out their emails, Jennifer and Victoria researched their target audience on LinkedIn, connecting with prospective clients and sending a message that highlighted their email outreach.