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With an explosive effect even the top media themselves will write about you. Unrealistic for mere mortals coverage From the first advantage the second grows - viral marketing can give you such coverage that you yourself would receive only for a lot of money. While users were arguing about what color the dress was TheDress an ordinary clothing store became famous all over the world. The dress from the viral picture sold out in the first minutes from the start of the working day and the store's sales increased by Mentions don't look like ads The people who share your content don't feel like they're being attacked by ads They share voluntarily.

This is a very cool thing in an age of banner blindness and low tolerance for any promotional product that tries to impose itself. Social proof in action When many people discuss something in one space Catalan Email List then the interest mechanism is triggered for the rest which encourages them to succumb to the “herd instinct”. Discussed and approved persons products and services acquire importance in the eyes of the audience: if so many people paid attention to it then there is something in it.



Viral marketing: is it possible to control this element No one can give you a formula that is likely to make content go viral - it's always a lot of luck. However it does not mean that you cannot influence anything. There are at least three aspects to pay attention to:. Material must have viral potential Let's be honest a boring -character post about how your company opened another branch is unlikely to have an equal number of chances of popularity as a provocative meme. Make sure the content you're hoping for meets at least the initial "requirements" for virality. We will also tell you how to achieve this.