Pictures processed in Prisma instantly spread across social networks Provocativeness as a tool to achieve virality: what you need to understand It may seem to some that viral marketing is Comoros Email List not the most honorable way for those who are interested in quantity not quality who are ready to get “on the covers” by any means. However there are many ways to create and types of viral content as we have already seen. It doesn't have to be something provocative. But if you are planning to create really provocative content and generally play on the edge of a foul then make sure that the message is approved by your target audience.
Otherwise even a super human message will not do any good. A prime example: the situation with the Gillette commercial in which the company raised the issue of toxic masculinity urged men to get rid of it and teach their sons about it. In the right place and at the right time such a topic would receive approval and support. But only the main consumers of Gillette products are men. And they were expectedly offended that the company decided to teach them about life showing the image of a man in such an unsightly light. Customers seemed to be given to understand that they were not good enough for the company and its products.