They will be one of the main elements of the brand they will influence the tone of communication. It is not necessary to carry absolutely all your qualities into the public space something you may Nicaragua Email List reasonably want to hide. Choose - basic properties of your character. Define your values Think and write down a list of things that you consider the most important in your business and personal life. The result will also significantly affect how you build your contact with the audience.
All your actions within the brand in the future must be synchronized with the values. There is nothing worse than the beliefs and philosophy of life that are declared only on paper. People don't trust brands that just beautifully talk about how important quality reliability and environmental friendliness are for them. Therefore give values the main place in the brand strategy - they will be your compass. Think over your look Now that you've got the core of your brand in place you might want to think about how it could be reflected in your image.