This does not mean that you have to fully fit into all existing stereotypes and merge with others. A personal brand is about being different and unique but don't rush to break the mold. Decide what makes Niger Email List you unique Think about how you will be different from other experts in your industry. Determine the USP unique selling proposition - what can you offer the audience why should they follow you? It is not necessary to try to surprise everyone with something super-original.
If there is an originality contest in your field and people compete with each other who will be brighter joke more funnier or do something as outrageous as possible you may well stand out precisely due to your own seriousness calmness and simplicity. Against the background of people in orange cloaks it is not the one with the orange cloak that stands out but the one who is dressed in a beige coat. Comprehensively study the target audience No matter how great your personal brand is it will come to life only when interacting with the audience. And it is very important that all elements of the brand resonate with the people you want to attract.