In practice master all advertising tools targeting and free promotion. Gamification is now everywhere: at the supermarket checkout they ask: Do you collect stickers? And in the Partners Email List delivery app they promise a delicious gift for points. Let's see where this approach comes from and how it can help you. What is gamification and why does it work Gamification is the use of gaming thinking and elements in a non-gaming environment. Its goal is to increase engagement achieve and reinforce the desired behavior.
The games are thought out in such a way that a person spends more and more time on them is interested in game progress and invests his resources in achieving results. And the point of course is not only the beauty of the graphics or the addictive plot - special mechanics help to achieve involvement. Games are based on mechanisms that influence the formation of habits. The main one is the principle of dopamine reinforcement. The neurotransmitter dopamine is produced in the human brain for example after successfully completing a quest or at the thought of a coveted collectible. In ordinary life we get a dose of dopamine for any completed task as well as when we look forward to a reward.