People do not want to buy just soap or an English course they are attracted to what is associated with this product what ideas values and actions stand behind its brand. Making a strong brand is a Benin Email List whole art that a brand manager is fluent in. Branding is becoming more and more trendy - companies want to be visible. Only a professional can help solve this problem. At first glance creating a brand does not look like a difficult process - come up with a name choose an identity manage social networks and order advertising. Isn't that enough? No it's actually a serious process that requires a deep understanding of branding marketing and psychology.
We will tell you what a brand manager does what skills he should have and where to go to study in order to become a pro. What does a brand manager do: main functions Knows the product and its consumer The brand manager must understand the product as well as its manufacturer. You can’t create a brand for something that you haven’t studied enough haven’t penetrated the essence. A brand manager works on two poles - he must know both the product and its consumer equally well.