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In particular, you can assess the following: Are they using the primary keyword in these areas? title URL slug Meta title H1 tags What semantic keywords are they including? Clearscope Term Map for the keyword “best email marketing services.” Tip: When creating a new piece of content, you can see which competitors use certain semantic keywords in Clearscope’s Term Map tab. 6. Research their content distribution Distribution is an essential part of any content marketing strategy, even if your goal is to focus mainly on driving organic traffic. When you’re doing a competitive content analysis, it’s important to see how well other brands leverage social media and internal links to improve the discoverability of their posts.


Social media While SEO content Mauritania Email List aims to generate website traffic from search engines, sharing content on social media can help with visibility, distribution, and brand awareness. Look at your competitors to see how they use different social platforms to share content, including: Facebook Pinterest YouTube Linkedin Twitter When looking at social platforms, it’s helpful to consider all of them, but you may want to focus more on their strategy for platforms that are most relevant to your brand. If your competition isn’t on social media, there’s a gap and an opportunity for you to create a unique competitive advantage. Internal linking strategy Internal linking is another useful strategy to increase user engagement on your website and encourage readers to access more of your content.




Note whether your competitors are using this strategy by checking: Are they including internal links? How often do they include links? What pages are they linking to? Other content? Product pages? Do competitors use banner ads or non-text CTAs in their content? How to apply competitor insights to your content strategy Five ways to incorporate competitive analysis insights into your content marketing strategy. Now that you’ve analyzed your competitors, it’s time to update your content and digital marketing strategy. Differentiate your content quality Differentiation may seem like an obvious element of your brand strategy, but it’s easier said than done. The CMI report found that 83% of B2B content marketers say they differentiate their content from competitors by creating higher-quality content.