This is a very cool thing in an age of banner blindness and low tolerance for any promotional product that tries to impose itself. Social proof in action When many people discuss something in one space Catalan Email List then the interest mechanism is triggered for the rest which encourages them to succumb to the “herd instinct”. Discussed and approved persons products and services acquire importance in the eyes of the audience: if so many people paid attention to it then there is something in it.
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Viral marketing: is it possible to control this element No one can give you a formula that is likely to make content go viral - it's always a lot of luck. However it does not mean that you cannot influence anything. There are at least three aspects to pay attention to:. Material must have viral potential Let's be honest a boring -character post about how your company opened another branch is unlikely to have an equal number of chances of popularity as a provocative meme. Make sure the content you're hoping for meets at least the initial "requirements" for virality. We will also tell you how to achieve this.