It is necessary to plan a routine of actions to keep this lead warm, such as adopting follow-up routines and making contact on more than one channel. All this so that he remains engaged with the idea he formed from the Austria Phone Number pre-salesman's approach. How does the no-show impact results? It makes the process more expensive, increasing the CAC, especially if the lead is close to closing a deal. This happens because the seller has idle hours, which could be better utilized with numerous other activities aimed at speeding up the closing process. How to calculate your company's no-show? There is a specific formula that can be used to arrive at the exact indicator of your no-show rate. To calculate, you must follow this step by step: Choose the period to be analyzed - it can be per month or per quarter; divide the number of no-shows you had during this period… by the total number of scheduled meetings.
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Then, multiply the result by 100. The result will be the no-show percentage. See an example below, considering the following hypothetical scenario: I want to know the no-show rate for the quarter. During this period, 300 meetings were scheduled. Of these, 180 were not carried out due to the lead not showing up. 180 / 300 = 0.6 x 100 = 60% - the no-show rate in this case is 60%. Note: this is more than half… There is something VERY wrong with this process. At market level, the reference used for a healthy margin for a no-show rate is AT MAXIMUM 20% . Among leads that are at the Bottom of the Funnel, the rate should not be more than 10% .